Inside the report
All four come straight off the calls. None of them get answered on this page.
01
Not where the rep says, and not where your CRM says. Every stage of the call is scored, in the order it happens.
02
It’s the objection reps hear most and the one that gets written down. Whether those calls actually went worse is a different question. 170 of them answer it.
03
Three things you can spot in the first two minutes of any recording. None of them is talking more. You can check a rep against all three this week.
04
Most of these appointments ended there. The report shows what’s actually inside that column, and the one change that splits it apart.
Fall Edition · September 2026
Home Services Sales Report
Why your reps aren’t closing
Across 170 recorded in-home sales calls, homeowners rarely said no.
9 PAGES
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Where the numbers come from
170 completed in-home sales calls, recorded in the home and scored against each company’s own sales process. Not a survey, not a CRM field, not a manager’s ride-along notes.
Who it’s for
Owners, general managers and sales managers running crews who quote at the kitchen table. Every number came off calls like the ones your reps ran last week, recorded in the house on the rep’s own phone.
If your team sells from a desk, over the phone or on video, this one isn’t about you.
9 pages on what 170 in-home sales calls actually contained. Free, and yours to pass around the office.
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