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Roofing
AdaptClose grades every in-home roofing pitch, retail or storm restoration: insurance walkthrough, scope presentation, urgency building, and objection handling. Know exactly where your sales reps lose the homeowner before the contract comes out.
38%
avg close rate gap
top vs. bottom reps
15min
to your first grade
after sign-up
$180
per rep / month after
14-day free trial
Why roofing is different
Conversation intelligence and sales enablement platforms were built for SaaS demos and inside sales. Roofing is sold at the kitchen table, with an insurance carrier in the middle of the deal — an AI sales coach is only useful if it knows your trade.
No other trade sells around insurance claims, and a generic AI sales coach can’t tell a supplement from a shingle. AdaptClose grades the claim conversation as its own stage — in storm restoration, it is the sale.
Graded on:
Filing and the adjuster meeting explained
Supplements and exclusions covered
Deductible handled early, not at contract time
A hail event fills the calendar overnight. Lead generation stops being the problem — ramp time decides how many appointments become signed contracts.
Built in:
Win clips become roofing sales training
New sales reps hear real deductible conversations
Onboarding between appointments, not in a classroom
Call recording from the rep’s phone, automatic transcription, and a scorecard for every appointment. No ride-alongs, and no new roofing CRM to migrate to.
What managers get:
Rep performance by stage, week over week
Close rates climb; rep retention follows
A coaching layer on top of your roofing business
Built around how roofs are sold
Canvassing after a storm fills the calendar. What happens at the kitchen table decides whether your roofing business wins the contract. AdaptClose ships with a default roofing rubric built around the full in-home sales cycle — customize any stage, and every appointment lands on the same scorecard.
Inspection debrief & rapport
The rep comes off the roof with photos. Graded on whether the damage evidence was shown and explained before any paperwork appeared.
Insurance walkthrough
Filing, the adjuster meeting, supplements, and the deductible. Graded on whether the homeowner could explain their own claim after the rep left.
Scope presentation
Graded on whether the scope ties back to the adjuster’s report line by line, so the homeowner sees coverage instead of cost.
Product & build quality
Shingle system, underlayment, ventilation, warranty tiers. Graded on product knowledge and features tied to this roof, not a spec sheet.
Urgency building
Water intrusion and decking rot get worse every week. Graded on whether the cost of waiting was made concrete for the homeowner.
Objection handling
“We’re getting more quotes,” “the neighbor’s roofer was cheaper,” “insurance will handle it.” Graded on whether the rep engaged or folded.
The close
Graded on a clear ask, the deductible conversation handled early, and next steps locked in before the rep leaves the driveway.
Team week recap · 6 reps
Manager’s focus this week:
Insurance walkthrough and urgency are the two stages dragging close rates. Coach those two this week — they move before anything else does.
Built for your size
Siro and Rilla are built for companies with enterprise budgets and dedicated training teams. You’re running a tight roofing business: a few sales reps, one or two managers, and a storm-season backlog that won’t wait. AdaptClose is priced and set up for that.
Set up in 15 minutes, not 6 weeks
Sign up, load the default roofing rubric, and record your first inspection. No onboarding call, no CSM, no waiting.
Pay per active rep, not per seat
When a rep leaves, remove them. You stop paying immediately. No annual contracts, no minimums.
Coach without riding along
You can’t be in every appointment. AdaptClose is the manager in every truck, grading every pitch while you run the business.
New reps ramp faster
Storm season means hiring in a hurry. Win clips from your closers become your roofing sales training library, so new reps learn the insurance conversation from real kitchen tables, not AI role-play scenarios.
The default roofing rubric
Every appointment graded stage by stage
Insurance Walkthrough
Scope Presentation
Urgency Building
Objection Handling
The Close
What the AI flags in roofing pitches
Letting the insurance claim process stall the close
Presenting scope without tying it back to the adjuster’s report
Leaving the appointment with no urgency built
Skipping the deductible conversation until contract time
FAQ
AdaptClose is sales coaching software that records in-home roofing pitches and grades each one against your rubric: insurance walkthrough, scope presentation, urgency building, objection handling, and the close. Managers see where reps lose the homeowner before the contract comes out.
Yes. The default roofing rubric grades the insurance conversation specifically: walking the homeowner through the insurance claim, tying scope to the adjuster’s report, and handling the deductible conversation early instead of at contract time.
Most roofing sales training happens away from the kitchen table: online courses, seminars, and AI role-play. Programs like Roof Sales Mastery teach the material; AdaptClose shows you whether reps actually use it in the home. Every pitch is recorded and graded on a scorecard built from your own sales process, with the full transcript attached, so feedback is grounded in what the rep actually said.
AdaptClose focuses on the in-home appointment rather than the doorstep. Door knocking, canvassing, and lead generation get homeowners on the calendar; AdaptClose makes sure the appointment those efforts earn ends in a signed contract instead of “we’re getting more quotes.”
About 15 minutes. Sign up, load the default industry rubric (or upload your own sales process), and record the first appointment. There is no onboarding call or implementation project, and the first graded appointment comes back in under 10 minutes.
AdaptClose costs $180 per rep per month after a 14-day free trial. You pay per active rep: when a rep leaves, remove them and billing stops immediately. No annual contracts, no minimums.
Yes. Win clips from your closers become a training library, so reps hired during storm season learn the insurance conversation and close from real kitchen-table appointments instead of role plays.
From the blog
Try AdaptClose free for 14 days, no card needed, first grade in under 10 minutes. Or book a 20-minute demo and we’ll run it on your product line.
14-day free trial · $180/rep/mo after · cancel anytime