Overview
By role
Features
AI Sales Coaching
Every appointment graded on your playbook
Custom Playbooks
The rubric every call is graded against
Door-to-Door
Track & score every door your reps knock
Photo & Video Capture
Attach photos & video to any recording
Visit Checklists
Inspections with required photos
Sales Roleplay
Practice the pitch with an AI homeowner
Industries
Built for the field
Every industry. One grading platform.
Default rubrics for your trade, or bring your own process. Up and running in 15 minutes.
Explore all industries →Resources
Blog
Sales tactics, coaching tips, and industry news
Guides
Deep dives on closing, objection handling, and process
Docs
Set up the MCP server and your CRM integration
ROI Calculator
See your payback period in under 2 minutes
Playbook Generator
Build a starter coaching rubric for your industry in 30 seconds
Roleplay Tool
Practice your pitch live against an AI homeowner
Videos
Friday Features, full call breakdowns, and podcast clips
FAQ
Pricing, setup, scoring and recording, answered
Flooring
Stop Losing to
“We Want to
Look Around.”
AdaptClose grades every in-home flooring pitch: design discovery, product selection, budget anchoring, and close technique. Know exactly why your reps leave without a signed contract.
38%
avg close rate gap
top vs. bottom reps
15min
to your first grade
after sign-up
$180
per rep / month
cancel any time
Flooring appointment
78 min · graded against your playbook
No decision · $0
Score
41
Weakest step
Design vision discovery
Process
Coaching
Rep showed 14 samples without asking about the homeowner’s style, existing furniture, or renovation goals. Choice overload killed the sale. Uncover the design vision first, then show two or three options, not the whole catalog.
Where deals die
Three Sentences That Kill
Every Flooring Appointment.
Without a grade, you can’t tell if your rep had an indecisive prospect or a broken process. AdaptClose makes it obvious.
“We want to look at other stores.”
The Design Vision Was Never Uncovered.
When homeowners say they want to shop around, they’re usually not comparing prices. They’re still searching for the right look. Reps who skip design discovery and go straight to samples give homeowners no reason to decide now. Without a clear vision established first, every appointment ends in “we’ll think about it.”
AdaptClose flags:
Design vision questions asked · Style goals documented · Existing décor discussed
“That’s more than we budgeted for floors.”
No Budget Anchor, No Room for Value.
Price shock kills flooring deals because reps lead with product and skip budget exploration. When the rep never uncovers what the homeowner was expecting to spend, or why their budget was set that way, there’s nothing to work with at close. A proper budget anchor and value bridge makes the number land differently.
AdaptClose flags:
Budget exploration timing · Price anchor set · Monthly payment offered
“We need to measure ourselves first.”
The Measurement Wasn’t Positioned as a Service.
Homeowners who want to measure themselves are buying time, not tape measures. This objection appears when the rep hasn’t established the value of professional measurement and a guaranteed quote. Reps who offer to measure during the appointment and tie it to a no-surprise install price eliminate this stall before it starts.
AdaptClose flags:
Measurement offer made · Urgency established · Same-day close attempted
Built for your size
3 to 30 Reps.
Not 300.
Siro and Rilla are built for companies with enterprise budgets and dedicated training teams. You’re running a tight flooring operation: a few reps, one or two managers, and measure appointments on the calendar all week. AdaptClose is priced and set up for that.
Set up in 15 minutes, not 6 weeks
Sign up, load the default flooring rubric, and record your first measure appointment. No onboarding call, no CSM, no waiting.
Pay per active rep, not per seat
When a rep leaves, remove them. You stop paying immediately. No annual contracts, no minimums.
Coach without riding along
You can’t be in every appointment. AdaptClose is the manager in every truck, grading every pitch while you run the business.
New reps ramp faster
Win clips from your best reps become the training library, so new hires learn design discovery and budget anchoring from real in-home appointments, not role plays.
The default flooring rubric
Every appointment graded stage by stage
Design Discovery
Product Selection
Budget Anchoring
Close Technique
What the AI flags in flooring pitches
Jumping straight to samples with no design discovery
Quoting a square-foot price before anchoring the budget
Measure appointment ends in “we’ll think about it” with no follow-up close
Leaving without asking for the order
FAQ
Frequently Asked Questions
What is AI sales coaching for flooring companies?
AdaptClose records in-home flooring measure appointments and grades each one against your rubric: design discovery, product selection, budget anchoring, and close technique. Managers see exactly why reps leave without a signed contract.
Can it catch reps skipping design discovery?
Yes. The default flooring rubric flags appointments where the rep jumped straight to samples without design discovery, quoted a square-foot price before anchoring the budget, or left without asking for the order. For the appointment structure and objection responses behind that rubric, download the free Flooring Sales Playbook.
How long does setup take for a flooring sales team?
About 15 minutes. Sign up, load the default industry rubric (or upload your own sales process), and record the first appointment. There is no onboarding call or implementation project, and the first graded appointment comes back in under 10 minutes.
How much does AdaptClose cost for flooring teams?
AdaptClose costs $180 per rep per month. You pay per active rep: when a rep leaves, remove them and billing stops immediately. No annual contracts, no minimums.
Does it work for measure appointments?
Yes. Reps record the in-home measure appointment as usual, and AdaptClose grades the full conversation, including whether the appointment ended with a close attempt or an unchallenged “we’ll think about it.”
More answers in the AdaptClose FAQ.
From the blog
Further Reading
Start Free, or See It Live First.
Book a 30-minute demo and we’ll run it on your product line. Teams are live in about 15 minutes and the first graded appointment comes back in under 10.
$180/rep/mo · no setup fees · cancel anytime