170 in-home sales calls, recorded in the living room. Here’s what we found in them.We scored 170 in-home sales calls.
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Flooring
AdaptClose grades every in-home flooring pitch: design discovery, product selection, budget anchoring, and close technique. Know exactly why your reps leave without a signed contract.
38%
avg close rate gap
top vs. bottom reps
15min
to your first grade
after sign-up
$180
per rep / month after
14-day free trial
Where deals die
Without a grade, you can’t tell if your rep had an indecisive prospect or a broken process. AdaptClose makes it obvious.
“We want to look at other stores.”
When homeowners say they want to shop around, they’re usually not comparing prices. They’re still searching for the right look. Reps who skip design discovery and go straight to samples give homeowners no reason to decide now. Without a clear vision established first, every appointment ends in “we’ll think about it.”
AdaptClose flags:
Design vision questions asked · Style goals documented · Existing décor discussed
“That’s more than we budgeted for floors.”
Price shock kills flooring deals because reps lead with product and skip budget exploration. When the rep never uncovers what the homeowner was expecting to spend, or why their budget was set that way, there’s nothing to work with at close. A proper budget anchor and value bridge makes the number land differently.
AdaptClose flags:
Budget exploration timing · Price anchor set · Monthly payment offered
“We need to measure ourselves first.”
Homeowners who want to measure themselves are buying time, not tape measures. This objection appears when the rep hasn’t established the value of professional measurement and a guaranteed quote. Reps who offer to measure during the appointment and tie it to a no-surprise install price eliminate this stall before it starts.
AdaptClose flags:
Measurement offer made · Urgency established · Same-day close attempted
Built for your size
Siro and Rilla are built for companies with enterprise budgets and dedicated training teams. You’re running a tight flooring operation: a few reps, one or two managers, and measure appointments on the calendar all week. AdaptClose is priced and set up for that.
Set up in 15 minutes, not 6 weeks
Sign up, load the default flooring rubric, and record your first measure appointment. No onboarding call, no CSM, no waiting.
Pay per active rep, not per seat
When a rep leaves, remove them. You stop paying immediately. No annual contracts, no minimums.
Coach without riding along
You can’t be in every appointment. AdaptClose is the manager in every truck, grading every pitch while you run the business.
New reps ramp faster
Win clips from your best reps become the training library, so new hires learn design discovery and budget anchoring from real in-home appointments, not role plays.
The default flooring rubric
Every appointment graded stage by stage
Design Discovery
Product Selection
Budget Anchoring
Close Technique
What the AI flags in flooring pitches
Jumping straight to samples with no design discovery
Quoting a square-foot price before anchoring the budget
Measure appointment ends in “we’ll think about it” with no follow-up close
Leaving without asking for the order
FAQ
AdaptClose records in-home flooring measure appointments and grades each one against your rubric: design discovery, product selection, budget anchoring, and close technique. Managers see exactly why reps leave without a signed contract.
Yes. The default flooring rubric flags appointments where the rep jumped straight to samples without design discovery, quoted a square-foot price before anchoring the budget, or left without asking for the order. For the appointment structure and objection responses behind that rubric, download the free Flooring Sales Playbook.
About 15 minutes. Sign up, load the default industry rubric (or upload your own sales process), and record the first appointment. There is no onboarding call or implementation project, and the first graded appointment comes back in under 10 minutes.
AdaptClose costs $180 per rep per month after a 14-day free trial. You pay per active rep: when a rep leaves, remove them and billing stops immediately. No annual contracts, no minimums.
Yes. Reps record the in-home measure appointment as usual, and AdaptClose grades the full conversation, including whether the appointment ended with a close attempt or an unchallenged “we’ll think about it.”
From the blog
Try AdaptClose free for 14 days, no card needed, first grade in under 10 minutes. Or book a 30-minute demo and we’ll run it on your product line.
14-day free trial · $180/rep/mo after · cancel anytime