Only 11% of in-home sales calls got price and the ask right. Here’s where the rest came apart.Only 11% got price and the ask right.
Read the report →Overview
By role
Features
AI Sales Coaching
Every appointment graded on your playbook
Custom Playbooks
The rubric every call is graded against
Door-to-Door
Track & score every door your reps knock
Photo & Video Capture
Attach photos & video to any recording
Visit Checklists
Inspections with required photos
Sales Roleplay
Practice the pitch with an AI homeowner
Industries
Built for the field
Every industry. One grading platform.
Default rubrics for your trade, or bring your own process. Up and running in 15 minutes.
Explore all industries →Resources
Blog
Sales tactics, coaching tips, and industry news
Guides
Deep dives on closing, objection handling, and process
Docs
Set up the MCP server and your CRM integration
ROI Calculator
See your payback period in under 2 minutes
Playbook Generator
Build a starter coaching rubric for your industry in 30 seconds
Roleplay Tool
Practice your pitch live against an AI homeowner
Videos
Friday Features, full call breakdowns, and podcast clips
FAQ
Pricing, setup, scoring and recording, answered
How it works
STEP 1
One tap when you walk up to the door. Keep the app open. Pocket the phone. Talk normally.
STEP 2
Closed, follow-up, or no sale. Takes five seconds in the truck before you drive away.
STEP 3
5 to 10 minutes for a 30-min session. You get a push when it’s ready. No need to stare at the screen.
STEP 4
See exactly where you won and where you slipped. Trends build after session three.
After the appointment
Reps take notes during the appointment in the AdaptClose app. The moment they stop recording, AdaptClose drafts three emails: a polished recap for the homeowner, a coaching brief for the manager, and a coaching pass for the rep. One tap to send. Nothing to copy-paste.
Rilla and Siro will surface the analytics. Only AdaptClose ships the customer-ready follow-up.
Your score · Peterson
Session score.Here’s why.
Weakest step
Anchor on price
Coaching tip · at 34:12
Name the list price before the discount.
“…so I can do $500 off if we sign today”
Jump to 34:12
Trust the score
You’re never handed a number you can’t question. The score breaks down by each step of your pitch, and every coaching tip carries the exact quote and timestamp behind it. One tap jumps you to that second of the audio. Trust the score, then fix the thing.
It names the one step you skip
Instead of a bare “you’re a 78,” you get a Process score and per-dimension adherence that names your weak spot, and what closing the gap is worth.
Every tip ties to the exact quote
See the line that cost you the point, with its timestamp. One tap plays it back.
Your own loop, before the manager opens the app
Personal trends after 3 sessions, your own dashboard, your own WIN and MISS clips.
From the blog
FAQ
No. Tap record when you walk up to the door, pocket the phone and sell the way you always do. Take notes in the app if you want. Most reps are used to it within a day or two.
It’s how you get credit. Your score shows what you did right, and your wins get clipped and shared with the team. The best reps have the most to gain, because the recording proves their numbers aren’t luck.
The app keeps recording with no signal and uploads when you’re back online.
Usually within 10 minutes of stopping the recording. You get a push when it’s ready, so you can see it before your next appointment.
Tag the outcome: closed, follow-up or no sale. It takes five seconds. AdaptClose drafts the homeowner’s recap email for you, so you send it with one tap before you leave the driveway.
Yes. The free roleplay tool lets you practice the pitch out loud against an AI homeowner who pushes back on price. Pick roofing, windows, HVAC, solar or flooring.
More answers in the AdaptClose FAQ.
Book 30 minutes. See a real appointment graded against your own process. Then decide.
$180/rep/mo · cancel any time · graded in 5 min