Overview
By role
Features
AI Sales Coaching
Every appointment graded on your playbook
Custom Playbooks
The rubric every call is graded against
Door-to-Door
Track & score every door your reps knock
Photo & Video Capture
Attach photos & video to any recording
Visit Checklists
Inspections with required photos
Sales Roleplay
Practice the pitch with an AI homeowner
Industries
Built for the field
Every industry. One grading platform.
Default rubrics for your trade, or bring your own process. Up and running in 15 minutes.
Explore all industries →Resources
Blog
Sales tactics, coaching tips, and industry news
Guides
Deep dives on closing, objection handling, and process
Docs
Set up the MCP server and your CRM integration
ROI Calculator
See your payback period in under 2 minutes
Playbook Generator
Build a starter coaching rubric for your industry in 30 seconds
Roleplay Tool
Practice your pitch live against an AI homeowner
Videos
Friday Features, full call breakdowns, and podcast clips
FAQ
Pricing, setup, scoring and recording, answered
About AdaptClose
Sales Still Happen in Person.
Owners Still Can’t See Them.
The big-ticket job closes at the kitchen table, and nobody hears it. AdaptClose records every appointment from the rep’s phone and scores it on your team’s own playbook.
Why we built this
Growth Stopped at One Ridealong at a Time.
We Fixed That.
Inside sales has software for everything. Calls record themselves and the CRM fills itself in. In-person teams get none of that. Roofers, window reps and HVAC techs walk into a home and close on the spot, with nothing but their process and their pitch.
When a deal falls apart, nobody knows why. The manager asks the rep. The rep says the customer wasn’t serious. The manager moves on. The pattern repeats.
An owner can only be in one truck at a time, so coaching stops at however many ridealongs fit in a week. AdaptClose grades every appointment on your team’s own process before the rep reaches the next driveway. Managers coach on what happened. Reps see where the call went right and where it got away.
+15 pts
Average close-rate lift for teams running AdaptClose, in percentage points.
50%
Faster onboarding for a new rep joining a team on AdaptClose.
$180
Per rep per month, month to month. Live in 15 minutes. No setup fees, seat minimums or annual contract.
Close-rate lift and onboarding time reported by AdaptClose customers.
Our vision
Turn every rep into the best version of themselves, one graded session at a time.
The gap between a rep’s worst day and their best day is process. AdaptClose puts that process on the page for every team, including the ones without an enterprise budget.
How we operate
What We Believe.
Evidence Over Instinct
Good coaching starts with accurate data. We grade every session so managers don’t have to rely on memory, gut feel, or what the rep said happened.
Priced for the Real Market
Most coaching tools are priced for enterprise, with annual contracts and seat minimums. We build for the 8-person roofing team in Ohio. Month to month, live the same day.
Reps Improve, or We Fail
We don’t measure success by dashboards opened. We measure it by whether close rates move. If reps aren’t improving, the product isn’t working.
Built for the Team, Not the Org Chart
Reps see their own grades. Managers see the whole team. Nobody needs a separate login or a 90-day rollout. It works for the people doing the selling.
Privacy by Default
Recordings are encrypted, access-controlled, and never used to train our models. Your sales process is yours. We grade it; we don’t monetize it.
Ship, Then Improve
We release fast and fix fast. If something isn’t working for a team, we want to know in 48 hours, not at the next quarterly review.
Where we’re going
Start With Coaching.
Run the Whole Sale.
Coaching is where teams start. Every stage they run in AdaptClose is one less app to pay for and check.
Before the appointment
The Knock
Door-to-door routes on a map. Every conversation scored. A door becomes a customer record.
The appointment
The Coached Call
Every appointment recorded and scored on your playbook. Hear it live with Live-Listen. Send the customer recap from the truck.
After the handshake
The Job
One page per customer with the visit, photos and checklist. Install photos filed to the job. Outcomes pushed to Salesforce.
Our team
The People
Behind AdaptClose.
Pat Brien
Co-founder, CEO
10+ years scaling revenue at field-services and construction-tech software companies, including RedTeam and Lytx. Leads sales to home-services owners.
LinkedIn
Eric Nograles
Co-founder, CTO
14+ years shipping production software. Previously Director of Engineering at Crossbeam and Engineering Manager at SafeBase. Built the AdaptClose platform from zero.
LinkedIn
Cheyenne Johnson
Head of Growth
10+ years in B2B software marketing. Built and led marketing at DearDoc and Knack. Built the AdaptClose brand and growth engine.
LinkedIn
Stop Guessing. Start Grading.
Book 30 minutes. See a real appointment graded against your own process. Then decide.
$180/rep/mo · cancel any time · graded in 5 min