Only 11% of in-home sales calls got price and the ask right. Here’s where the rest came apart.Only 11% got price and the ask right.
Read the report →Overview
By role
Features
AI Sales Coaching
Every appointment graded on your playbook
Custom Playbooks
The rubric every call is graded against
Door-to-Door
Track & score every door your reps knock
Photo & Video Capture
Attach photos & video to any recording
Visit Checklists
Inspections with required photos
Sales Roleplay
Practice the pitch with an AI homeowner
Industries
Built for the field
Every industry. One grading platform.
Default rubrics for your trade, or bring your own process. Up and running in 15 minutes.
Explore all industries →Resources
Blog
Sales tactics, coaching tips, and industry news
Guides
Deep dives on closing, objection handling, and process
Docs
Set up the MCP server and your CRM integration
ROI Calculator
See your payback period in under 2 minutes
Playbook Generator
Build a starter coaching rubric for your industry in 30 seconds
Roleplay Tool
Practice your pitch live against an AI homeowner
Videos
Friday Features, full call breakdowns, and podcast clips
FAQ
Pricing, setup, scoring and recording, answered
Why practice out loud
Most reps get their reps in on live appointments, and every fumble costs a deal. Roleplay moves the fumbles to a practice call, where they cost nothing.
A script on paper sounds fine. Saying it to someone who interrupts is a different skill. This is a live voice conversation, so the rep practices the one that counts.
Price pushback. “I need to talk to my spouse.” “We’re getting three more quotes.” Each homeowner brings the stalls that trade hears most.
In the truck before the first appointment. At the kitchen table the night before. The homeowner is always ready to push back.
Meet the homeowners
Each homeowner has a house, a scenario and a reason to say no. They answer what you say, so no two calls run the same.
Dale Hutchins
ROOFING · Tampa, FL
In-home estimate after the inspection. Dale is not sure the roof is really bad.
Skeptical, has had other roofers out, and wants more quotes.
Brenda Kowalski
WINDOWS · Columbus, OH
Brenda wants one drafty window fixed, not the whole house.
Budget-conscious and anchored on a single-window quote.
Marcus Reed
HVAC · Phoenix, AZ
An aging system. Marcus wants the cheap repair. You see a replacement.
Hot, frustrated, and weighing repair against replacement.
Priya Raman
SOLAR · Sacramento, CA
Booked consult at the table. Priya likes the idea but does not believe the payback math.
Analytical, and has read that solar never pays off.
Gina Moretti
FLOORING · Charlotte, NC
Estimate after the measure. Gina wants one room done cheap. The whole house is worn.
Watching the budget and overwhelmed by material choices.
Pick one and start talking.
Start a roleplay →
How it works
It runs in the browser on a laptop or a phone. Allow the microphone and the homeowner picks up.
01
Roofing, windows, HVAC, solar or flooring. Each has its own homeowner, home and scenario.
02
Give your pitch. The homeowner stalls, pushes on price and says they want more quotes.
03
Change one thing, like your framing, your close or how you handle the stall, and hear what lands.
For sales managers
You can’t roleplay with every rep every morning. Send them the link. Here is how teams use it.
In onboarding
New hires hear the price objection a dozen times before they hear it in a real living room.
As a warm-up
Five minutes in the truck before the first appointment of the day.
In the team meeting
Put the call on speaker. One rep takes the homeowner, the room calls out what to try next.
A week of practice
Then the real thing
Roleplay gets the words in your mouth. AdaptClose shows you how they landed on a real appointment, step by step, against your own playbook.
ROLEPLAY TOOL · FREE
ADAPTCLOSE
Common questions
Yes. The first two minutes of talk time need no signup. After that you enter your name, work email and company once, and you can keep practicing.
No. It runs in the browser on a laptop or a phone. Allow microphone access and start talking.
Roofing, windows, HVAC, solar and flooring. Each has its own homeowner, scenario and objections.
No. Roleplay is for practice, and sessions are not graded or added to an AdaptClose account. AdaptClose grades your real appointments against your own rubric. See how that works.
Yes. Share the roleplay link with your reps. Anyone can use it, in onboarding, as a warm-up or in a team meeting.
Your voice streams to ElevenLabs, the voice AI provider that runs the conversation, so the homeowner can answer in real time. See our privacy policy for details.