Overview
By role
Features
AI Sales Coaching
Every appointment graded on your playbook
Custom Playbooks
The rubric every call is graded against
Door-to-Door
Track & score every door your reps knock
Photo & Video Capture
Attach photos & video to any recording
Visit Checklists
Inspections with required photos
Sales Roleplay
Practice the pitch with an AI homeowner
Industries
Built for the field
Every industry. One grading platform.
Default rubrics for your trade, or bring your own process. Up and running in 15 minutes.
Explore all industries →Resources
Blog
Sales tactics, coaching tips, and industry news
Guides
Deep dives on closing, objection handling, and process
Docs
Set up the MCP server and your CRM integration
ROI Calculator
See your payback period in under 2 minutes
Playbook Generator
Build a starter coaching rubric for your industry in 30 seconds
Roleplay Tool
Practice your pitch live against an AI homeowner
Videos
Friday Features, full call breakdowns, and podcast clips
FAQ
Pricing, setup, scoring and recording, answered
AI sales coaching
AI Sales Coaching
for In-Home Sales Teams.
AdaptClose grades every in-home appointment against your own playbook in under 10 minutes. Reps see the one step to fix. Managers see who needs coaching and why, with the quote to prove it.
10 min
from end of call to grade
Every
appointment graded
$180
per rep / month
Mike Torres · 418 Palm Ave
Roofing playbook v3 · graded 7 min after the call
Pending · second visit booked
Score
72
Strongest
Build rapport
Weakest
Anchor on price
Build rapport 03:15
Asked about the kids’ soccer gear
“Looks like you have a busy Saturday ahead.”
Anchor on price 38:40
Led with the repair price
“We could just patch the two spots for now.”
Coach on
Give the full replacement number first, then the repair option.
What it is
What Is AI Sales Coaching?
AI sales coaching is software that records real sales conversations, scores each one against a company’s sales process, and tells the rep and their manager what to change on the next call.
Most tools in the category were built for inside sales and Zoom calls. In-home sales is harder to see. The appointment runs an hour or more at a kitchen table, with no manager in the room. AdaptClose is built for that setting: the rep records on their phone, it works offline, and every call is graded against the steps your playbook already teaches.
How it works
Record, Grade, Coach. In That Order.
You tap record before you knock. Your grade is waiting before you’re back on the road. You get better from what actually happened. Not what you remember.
Every Call Graded. Every Rep Coached.
Get eyes on every appointment without a single ride-along. Set the standard once, and every call measures against it.
Step 1 · Record
Tap Once in the Driveway
Open AdaptClose and tap record before you knock, then sell exactly how you always have. It captures the whole appointment offline and uploads the second you have Wi-Fi.
Step 2 · Grade
Get Your Score Before You’re Home
A letter grade, a score for every step, and the one step to fix, waiting in under ten minutes. No holding out for the Monday review to hear how you did.
Step 3 · Improve
See Exactly What to Fix
The grade names the step you skipped and links the exact moment in the recording, so your next pitch fixes the one thing that cost you.
Step 1 · Set up
Build Your Playbook Once
Name each step of your process and what good looks like, in about fifteen minutes. Every rep’s call grades against it from then on.
Step 2 · Grade
Grade Every Call Automatically
The moment a rep ends a recording, it scores against your playbook: a letter grade, a score for every step, and the step they skipped. Zero hours from you.
Step 3 · Coach
Coach on Evidence
See who to sit with and which step to fix, every score backed by the rep’s exact quote and the moment in the recording it came from.
What makes the coaching stick
Your Process.
Their Words.
One Thing to Fix.
A score only helps if the rep trusts it. Every AdaptClose grade is built from your own playbook and backed by what the rep actually said.
Graded on Your Playbook
Upload the sales process you already train on, or start from a home-services rubric. Weight the steps that matter most to you.
How playbooks work →Every Score Has a Quote
Each step links to the exact moment in the recording. The coaching talk starts from what happened, so nobody argues about the grade.
For sales managers →Practice Between Appointments
Reps can work on the step they missed by talking it through with an AI homeowner, before the next real one.
Sales roleplay →Common questions
AI Sales Coaching,
Answered.
What is AI sales coaching?
AI sales coaching is software that records real sales conversations, scores each one against a company’s sales process, and tells the rep and their manager what to change on the next call. AdaptClose does this for in-home sales appointments.
How is AI sales coaching different from call recording?
A recording shows what happened. Coaching tells you what to do about it. AdaptClose grades every step of the call against your playbook, names the weakest step, and links the moment in the recording, so nobody has to listen to an hour of audio to find it.
Does AI sales coaching replace the sales manager?
No. It gives the manager eyes on every appointment instead of the few they ride along on. The manager still runs the coaching. They start from the grade and the quote instead of a guess.
Does it work for in-home and field sales?
Yes. That is what it is built for. Reps record on their phone at the appointment, it works with no signal, and it uploads when they are back online. Teams use it for roofing, HVAC, solar, windows and doors, flooring and pest control.
What does it grade calls against?
Your playbook. Upload the sales process you already train on and AdaptClose turns each step into something it can score. You can also start from a home-services rubric or a methodology like SPIN or Sandler. See how playbooks work.
How fast do reps get their grade?
Within 10 minutes of the call ending. Most reps see it before they reach their next appointment.
How much does AdaptClose cost?
$180 per rep per month, billed month to month. Cancel any time. See pricing.
Is it legal to record sales appointments?
Recording rules depend on the state. Some need one party to consent and some need everyone. Your company owns the recordings and is responsible for consent. Read our recording consent page for how it works.
From the blog
Further Reading
Stop Guessing. Start Grading.
Book 30 minutes. See a real appointment graded against your own process. Then decide.
$180/rep/mo · cancel any time · graded in 5 min