Only 11% of in-home sales calls got price and the ask right. Here’s where the rest came apart.Only 11% got price and the ask right.
Read the report →Overview
By role
Features
AI Sales Coaching
Every appointment graded on your playbook
Custom Playbooks
The rubric every call is graded against
Door-to-Door
Track & score every door your reps knock
Photo & Video Capture
Attach photos & video to any recording
Visit Checklists
Inspections with required photos
Sales Roleplay
Practice the pitch with an AI homeowner
Industries
Built for the field
Every industry. One grading platform.
Default rubrics for your trade, or bring your own process. Up and running in 15 minutes.
Explore all industries →Resources
Blog
Sales tactics, coaching tips, and industry news
Guides
Deep dives on closing, objection handling, and process
Docs
Set up the MCP server and your CRM integration
ROI Calculator
See your payback period in under 2 minutes
Playbook Generator
Build a starter coaching rubric for your industry in 30 seconds
Roleplay Tool
Practice your pitch live against an AI homeowner
Videos
Friday Features, full call breakdowns, and podcast clips
FAQ
Pricing, setup, scoring and recording, answered
Free buying guide · 2026 edition · For home services leadership
How to Evaluate, Implement, and Get ROI From AI Coaching Tools
A practical buying guide for owners who need to justify the investment, run a smart pilot, and prove results.
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43%
Close rate lift
Typical gain after 90 days of coached reps
11X
ROI ratio
Return per dollar spent on structured coaching
$2,160
Annual cost
Per rep on AdaptClose, less than one lost job
Inside this guide
01
Chapter 01 · 4 min read
Ride-alongs are useful, but they’re also rare. One observed pitch a month means 29 days in a black box. The business case for replacing manager instinct with consistent, data-driven feedback that compounds over time.
02
Chapter 02 · 4 min read
A single additional close per month pays for the year. Benchmarks and cost comparisons, including how AI coaching stacks up against a $2,000-a-day field trainer, that make the ROI case concrete before you spend a dollar.
03
Chapter 03 · 4 min read
A three-step framework for testing AI coaching with minimal risk and maximum buy-in: pick the right rep group, lock success metrics before day one, and review weekly, not at the autopsy.
04
Chapter 04 · 4 min read
Four metrics that separate real performance lift from a tool collecting digital dust: close rate by rep, rubric score velocity, average ticket value, and time to competency for new hires.
“The other 29 days of pitches happen in a black box.”
From Chapter 01 of this guide
What’s included
Everything packed into these pages. Grab your free copy from the form up top. No sales call required.
The business case for AI sales coaching
Why ride-alongs and manager instinct can’t scale, and what a data-driven feedback loop changes.
A concrete ROI model you can defend
Benchmarks and cost comparisons that make the math obvious, even if your CFO is the skeptic.
A 60-day pilot framework
How to pick the right rep group, set success metrics upfront, and structure weekly reviews so you get a real verdict, not a stalemate.
4 metrics that prove (or disprove) the lift
Close rate by rep, rubric score velocity, average ticket value, and time-to-competency for new hires.
AI Sales Coaching Buying Guide · Vol. 01
The AI Advantage in Home Services Sales
Evaluate, Implement & Prove ROI
4 CHAPTERS · 8 PAGES
FAQ
Four chapters, eight pages, for owners weighing AI coaching: why it beats gut feel, the numbers behind the decision, how to run a pilot and how to tell whether it’s working.
Pick the rep group first. Lock the success metrics before day one. Review every week, not at the end. Judge it on four numbers: close rate by rep, how fast rubric scores rise, average ticket and time for new hires to reach competency.
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More answers in the AdaptClose FAQ.