Short answer: GhostRep is an AI sales training platform for home improvement sales teams, built around AI role-play and a live earpiece coach called Echo. It sells prepaid hours starting at $200 for 25 hours and has no free trial. AdaptClose is the better fit for home services teams that need coaching on real appointments, at $180 per seat per month with a 14-day free trial and no credit card.

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If you run a roofing company or an HVAC sales floor, you have probably run into GhostRep by now. The brand is new, the category is crowded, and almost everything written about GhostRep today was written by GhostRep.

Here is what is actually verifiable about the product, who it fits, and how it compares to AdaptClose. We build AdaptClose. We are not going to pretend otherwise, and we are not going to make anything up. Every claim below comes off their public site.

What is GhostRep?

GhostRep is an AI sales training platform for home improvement sales teams. Their solutions pages cover roofing, solar, windows and doors, HVAC, kitchen and bath, pools, painting, landscaping, and general contracting. Pest control is absent. Their blog content leans heavily toward the roofing company market, storm damage work, storm restoration crews, and adjuster meetings, which tells you where the product was built and tested.

The current suite has five pieces:

• Role Play. AI role-play against simulated homeowners who react in real time. Reps run role-plays on a phone. GhostRep lists 250+ complete scenarios across five difficulty levels, covering door knocks, price objections, adjuster negotiations, and referral asks. Reps have to clear easier levels before harder ones unlock.
• Echo. Live field coaching during a real appointment through a hidden earpiece. GhostRep says it runs 100% offline with no cell signal required.
• Job Intel. Pre-appointment briefings, objection prep, and follow-up context pulled from real field conversations.
• AI Sales Coach. A per-rep coach that factors in pipeline, customer history, and the methodology managers teach.
• Training Studio. Turns company playbooks and observed rep gaps into huddles, practice assignments, and one-on-one plans.

How much does GhostRep cost?

GhostRep costs $200 for 25 hours, $600 for 100 hours, or $1,000 for 250 hours. Pricing is prepaid hour bundles, not per seat. That works out to $8 down to $4 per hour. Hours never expire and sit in a shared team wallet. Payment comes before account creation, and their site states no automatic free usage is included.

One note for anyone who read about GhostRep a few months ago. Their earlier marketing featured an AI Recruiter for voice-based candidate screening. It is not on the current products page. If candidate screening is why you are looking at them, confirm it still exists before you buy.

What does GhostRep do well?

Credit where it is due. Their ICP is clear. GhostRep did not build for SDRs and account executives running outreach from a desk and then reposition toward the field. The scenarios and workflows are aimed at people knocking doors.

Role Play is the strongest piece. Practice scenarios that get hostile when a rep fumbles price anchoring beat any static training library, and the progressive difficulty system is a real design decision rather than a feature bullet.

Echo running fully offline is genuinely useful. Rural appointments with no signal are a daily reality here.

They also publish pricing, hours never expire, and they list SOC 2 compliant infrastructure with no contracts. Rilla and Siro.AI both route you to a demo instead.

That is a reasonable product. It is not the same thing as the right product for a home services ICP that needs coaching on real appointments starting today.

Where does GhostRep fall short for home services teams?

You pay before you try. Their site is explicit that payment comes first and account setup follows. There is no trial and no free usage. For a brand with an empty G2 profile and no independent reviews, that is a large ask on faith.

Hour bundles are hard to forecast. Hours never expiring helps. It still does not tell you what next quarter costs. Twelve reps running practice, plus Job Intel prep, plus live Echo sessions, and you are watching a shared wallet drain instead of writing one budget line. Per-seat pricing is boring and predictable, which is the point.

The model is train first, sell later. GhostRep’s own flow is Training Studio builds the plan, Role Play builds muscle memory, then Echo rides along for the first 50 appointments. That is a sensible way to ramp a new hire. It does not do much for the eight experienced reps already running appointments this week whose close rates you cannot explain.

The center of gravity is roofing. Nine trade pages exist, but the scenario depth, the blog categories, and the case examples sit with roofing and storm restoration. Multi-trade operators should test that against their own calls.

The proof is vendor-supplied. Ramp time dropping from 3-6 months to 3-6 weeks is their claim. The same goes for any close-rate lift they cite. There is no independent data confirming either number, and no third-party reviews to check them against.

The product line is moving. An entire product that anchored their pitch last year is no longer listed. New companies iterate. Just know what you are buying hours for.

How does AdaptClose compare to GhostRep?

AdaptClose is an AI sales coach built for one job: making home services reps better inside the appointment. HVAC, roofing, solar, pest control, windows, flooring. In-home and door to door.

$180 per seat per month. Published. No minimums. Month to month. You know what 8 reps or 30 reps costs before you talk to a single person, and you can cancel if it is not working.

14 days free, no credit card. Run your next three appointments through it today. Judge the AI sales coaching on your own calls, with your own reps, before you spend a dollar.

Recording that does not lose the appointment. Reps record on their phone. If the app force-closes in a basement, the recording survives. Every manager who has lost a 90-minute in-home appointment to a crashed app knows what that is worth.

Zero onboarding. A rep installs it, records this afternoon, and has coaching feedback tonight. No implementation phase, no scenario library to build, no practice hours to buy before the product does anything. It works on real appointments on day one, for veterans and new hires alike.

Your playbook, weighted your way. Managers upload their own playbook and weight the coaching factors to their standards. If your team scores hard on objection handling and soft on small talk, the AI sales training reflects that instead of a generic idea of a good call.

Coaching tied to the actual moment. Feedback points at what the rep said and when. Field conversations become job intel a manager can act on, not a score with no explanation.

Playbook Efficacy Rating. AdaptClose compares won calls against lost calls to show which parts of your playbook correlate with closes. Most tools tell you whether reps followed the playbook. This tells you whether the playbook works. That is the difference between measuring compliance and improving revenue.

Straight with you: AdaptClose does not do AI role-play. If rehearsal is the gap you are solving, that is a real point for GhostRep.

GhostRep vs AdaptClose at a glance

Factor	GhostRep	AdaptClose
Pricing	Prepaid hours, $8 down to $4 per hour, hours never expire	$180 per seat per month, no minimums, month to month
Budget predictability	Usage-based, depends on practice and Echo volume	Fixed per seat
Trades covered	Nine home improvement trades, content centers on roofing and storm work	HVAC, roofing, solar, pest control, windows, flooring
Free trial	None, payment comes before account creation	14 days self-serve, no credit card
Time to first value	Practice loop first, then field support	Record a real appointment today, coaching tonight
Offline capability	Echo live coaching runs offline with no signal	Recording is crash-resilient and survives an app force-close
Playbook customization	Training Studio turns playbooks into practice assignments	Upload your playbook and weight the coaching factors
Won vs lost analysis	Not publicly documented	Playbook Efficacy Rating
AI role-play	Yes, 250+ scenarios, five difficulty levels	Not offered
AI recruiter	Previously marketed, not on the current products page	Not offered

Who should choose GhostRep?

Choose GhostRep if your bottleneck is ramping brand new hires. If you are onboarding reps who have never sat at a kitchen table, if you want them running practice scenarios for weeks before they touch a real homeowner, and if buying hours sight unseen does not bother you, GhostRep is aimed at you.

Who should choose AdaptClose?

Choose AdaptClose if the money is being lost inside the appointment, which for most home services teams is exactly where it is being lost.

You have reps in homes right now. You run more than one trade. You want a per-seat number you can defend in a P&L meeting. You want to test the coaching on real calls before paying anything. You need recording that holds up in a crawlspace with one bar. And you want to know which parts of your playbook are actually winning deals, not just who followed it.

That is what AdaptClose was built for, at a price you can see without booking a call.

GhostRep FAQ

Try it on your own calls

Do not take our word for any of this. Start a 14-day AdaptClose trial, no credit card required, and run your next three in-home appointments through it. Compare the feedback to what your manager would have said riding along. That comparison settles it faster than any review will.