Short answer: Siro does not publish pricing. Third-party estimates put it at roughly $200 to $350 per rep per month on an annual contract, with a reported ten-seat minimum commitment and a setup fee. For a ten-person team that works out to about $26,000 to $47,000 in year one.
Below is where those numbers come from, what the money buys, how the alternatives compare, and full cost math at three team sizes.
How much does Siro cost?
Siro AI does not list prices on its website. G2 shows custom pricing with a contact-us entry point, and Siro’s own site routes you to book a demo rather than to a plan comparison.
The public figures come from third parties:
- Sales Ask published an estimate in March 2026 of $200 to $350 per rep per month for Siro, plus a setup fee of $2,000 to $5,000. Sales Ask notes these figures are estimates rather than numbers published by Siro.
- A separate 2026 review cited roughly $3,000 per user per year, about $250 per user per month, with annual contracts and a reported ten-seat minimum.
What that looks like at the $275 midpoint, before setup fees:
| Team size | Siro monthly (est.) | Siro annually (est.) |
|---|---|---|
| 5 reps | $2,750* | $33,000* |
| 10 reps | $2,750 | $33,000 |
| 20 reps | $5,500 | $66,000 |
* A reported ten-seat minimum commitment means a five-person team likely pays for ten seats anyway.
Treat those figures as directional. What is consistent across sources is the shape of the deal rather than the size: per-user pricing, annual contracts, and a minimum commitment. Sales Ask and the other published estimates agree on that much.
How do you get Siro pricing?
Siro sells the way most enterprise software does. You book a demo, describe your team to a rep, and receive a quote. There is no self-serve tier and no published rate card, so plan on an enterprise sales cycle before you can build a budget.
When you get pricing, ask for these in writing:
- Per-user rate, and what happens when you add or remove seats mid-term
- Contract length, and whether anything shorter than annual exists
- One-time onboarding or setup fees, and what onboarding actually includes
- Minimum seat count
- Which integrations are included versus scoped separately
- Whether a pilot is available before a twelve-month commitment
What do you get for the money?
Siro is a capable AI sales coaching platform built for in-person selling. Reps open a mobile app and hit record. Siro transcribes the conversation, analyzes it, and surfaces coaching moments and missed steps.
The features Siro emphasizes:
- Halftime, real-time coaching mid-appointment. At a natural break the rep opens the app and sees customer needs, guidance on missed discovery, and a closing plan.
- Offline mode for recording in basements and rural jobsites with poor signal.
- Customizable scorecards for measuring the behaviors managers care about.
- Cross-sell and rehash surfacing across recorded conversations.
- A ServiceTitan integration, through a partnership that embeds Siro technology so recording starts automatically. Siro added webhook support in 2026 for pushing data elsewhere.
- Onboarding and training for leadership and reps, which Siro treats as central to adoption. Onboarding quality is worth asking about directly, since the first thirty days decide whether recording becomes a habit. The company has cited a 97% license utilization rate for 2026.
Siro also markets close rate improvement of up to 36% based on customer results.
What is the best Siro alternative?
For home services teams, AdaptClose. It covers the same core job, in-home appointment recording and AI coaching, at a published $180 per user per month, and it grades against a playbook you upload rather than a generic scorecard.
| Platform | Published price | Built for | What to know |
|---|---|---|---|
| AdaptClose | $180 per user/mo | Home services field teams (roofing, HVAC, solar, windows, flooring) | Grades every appointment against a playbook you upload. Same-day rep feedback, weekly manager debrief. Free roleplay tool, no signup |
| Sales Ask | No transparent pricing | Field coaching plus call center coverage | Native ServiceTitan integration. Figures differ across its own comparison pages, so confirm before budgeting |
| Siro | No transparent pricing | In-person field sales | Annual contracts, reported ten-seat minimum. Halftime real-time coaching, offline mode |
| Rilla | No transparent pricing | Field sales conversation intelligence | Demo-and-quote process, same as Siro. Common finalist in head-to-head evaluations |
| SalesRabbit | $49 to $75 per user/mo (reported) | Canvassing and territory management | Not conversation coaching. Integrates with Siro rather than replacing it |
Two things worth pulling out of that table.
Only one coaching platform publishes a single price. AdaptClose at $180 per user per month. Siro and Rilla both require a demo before you can compare anything. Sales Ask quotes different figures depending on which of its comparison pages you land on, ranging from $99 to $199 per rep, with third-party listings putting the range wider still. If you want one number you can build a budget from today, AdaptClose is where to start.
SalesRabbit is not in the same category. SalesRabbit solves door-to-door management, not what gets said in the appointment. Teams often run SalesRabbit alongside a coaching platform rather than choosing between the two.
Verify all figures against each vendor’s current site. Everything above reflects what was public as of August 2026.
Siro vs AdaptClose: cost at 5, 10, and 20 reps
Year-one cost, using the midpoint of Siro’s reported range ($275 per rep per month) plus a $3,500 setup fee, against AdaptClose at its published $180 per user per month.
| Team size | Siro, year one (est.) | AdaptClose, year one | You keep |
|---|---|---|---|
| 5 reps | $36,500* | $10,800 | $25,700 |
| 10 reps | $36,500 | $21,600 | $14,900 |
| 20 reps | $69,500 | $43,200 | $26,300 |
* A reported ten-seat minimum commitment means a five-person team likely pays for ten seats anyway. Five reps and ten reps cost the same.
The seasonality line nobody models. Run twelve reps in summer and eight in winter, and an annual contract with a fixed seat count bills you for twelve seats for twelve months. Four unused seats for four months at $275 is $4,400 of dead spend. Ask any vendor what happens to your seat count in January, and get the answer in writing.
View the detailed comparison >>
All of this assumes the published estimates are accurate. Get a written quote before you budget off any of it.
Why teams switch from a quote-only vendor
Three reasons come up repeatedly, and they are worth weighing before you sign an annual contract.
Budget certainty. A published price means you can model cost at your real headcount today, including onboarding costs. A quote-only vendor means a sales cycle before you know whether it fits.
Contract flexibility. Home services headcount moves with the season. A minimum commitment and a fixed annual seat count work against a business that sheds reps every winter.
Whose standard gets graded. This is the one that matters most and gets discussed least. Any coaching platform scores conversations against a framework. If that framework is generic, the feedback is generic. Uploading your own playbook, your seven steps, your objection responses, your non-negotiables, is what turns a recording tool into coaching your team will actually use.
FAQ
How much does Siro cost per user?
Siro does not publish it. Published estimates put it at $200 to $350 per rep per month with annual contracts and a reported ten-seat minimum. Get a written quote for your team size.
Does Siro offer a free trial?
No free plan is listed publicly. The entry point is a demo request.
Is Siro publicly traded?
No. Siro is a private, venture-backed company that has raised about $75 million, most recently a $50 million Series B led by SignalFire in May 2025.
Does Siro integrate with ServiceTitan?
Yes, through a partnership that embeds Siro technology so recording starts automatically. Confirm what your specific plan includes.
What is the cheapest alternative to Siro?
SalesRabbit is the lowest published per-user price, but it does canvassing rather than conversation coaching. Among coaching platforms, AdaptClose is $180 per user per month. Sales Ask cites figures between $99 and $199 across its own pages, so ask which applies to you.
Is Siro worth it?
For teams that need in-person conversation capture and can absorb an annual per-user commitment, it is a strong product with good adoption numbers. The questions worth pressing are whether it grades against your process and whether the contract shape fits seasonal headcount.
A published price, and a playbook you control
AdaptClose is $180 per user per month, listed publicly, so you can budget without booking a call.
Upload your playbook and every in-home appointment and call gets graded against it, not the handful a manager rode along on. Reps get feedback the same day. Managers get one weekly cross-call debrief.
See it before you talk to anyone: run a price objection against an AI homeowner at adaptclose.com/roleplay. No signup.
Book a demo and bring one real appointment. We will score it live against your playbook.
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